Brandon Murphy – Medium

Brandon Murphy

You don’t need to go through a costly Discovery exercise!

A bit of tongue in cheek, and provocative, however I have had many clients tell me that they do not need a discovery as either :

Oct 2

You don’t need to go through a costly Discovery exercise!

Oct 2

Here is what customers really want from your digital experience.

In a world where digital interactions are the first and often only touchpoints between brands and customers, the competition for attention…

Sep 26

Here is what customers really want from your digital experience.

Sep 26

Why are we making it difficult for girls to take up computer science careers?

My daughter has just started Year 9 at secondary school in the UK. At the tail end of Year 8, she had to choose the subjects she would take…

Sep 18

Why are we making it difficult for girls to take up computer science careers?

Sep 18

Is frictionless in-person shopping good for business?

This weekend I bought some school shoes for my two children. Obviously, and why would it be any different, my children could not pick shoes…

Apr 2

Is frictionless in-person shopping good for business?

Apr 2

Disagree and Commit

I came across the above term recently. This is even though it has been around for a while, originally used by Scott McNealy between 1983…

Jun 14, 2022

Disagree and Commit

Jun 14, 2022

Too much consistency kills innovation

The consistency / innovation spectrum

Jun 3, 2022

Too much consistency kills innovation

Jun 3, 2022

Brandon Murphy

Brandon Murphy

With over 3 decades in and around IT, I now consider myself experienced. I create leaders who solve problems. All views are completely my own.

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